With the internet expanding day by day, businesses and individuals have switched to online advertising. This has become the best way to win new customers and make your products and services visible. Many solutions exist for online advertising, but Google Ads have been one of the most effective. However, you must know how to use Google Ads well to get the most out of your investment. Here’s how you can make Google Ads work on the basic level.

Set up an account for Google Ads
The process of setting up an account is easy and quick. You can create a new Google account or use an existing one. You will also need to specify your time zone and location. Finally, the billing details have to be set up.

Optimize the account
You need to optimize your Google Ads account based on the number of campaigns you will run with that account. Optimizing an account involves assigning ad groups to each campaign. The ad groups will have keywords, landing pages, and unique ad text. A well-structured account ensures more relevant clicks and traffic, leading to profitability.

Choose a network to target users
Google Ads operates on two networks: display and search. You need to decide on the network where you want to catch hold of your potential customers. With the display network, you, as the advertiser, can place visual banner ads on all the websites that are part of Google’s display network. With a search network, you have to bid on keywords associated with your business. Then, your ads are displayed whenever users search these keywords on Google.

Use keywords efficiently
The best way to make Google Ads work is by understanding how keywords are used. You will need to bid on keywords that are relevant to your services and products. So when users search for these keywords, your ads will show up. Thus, Google Ads works as an auction to give access to its services. You need to research the keywords to know which ones are trending or worth bidding on.

Put up compelling ads
Google Ads offer several ad formats. Text-based ads are more common, but they have space restrictions. So you must churn out compelling ad copies that are worthy of clicks and bring in potential customers. Multiple text optimization techniques can be used to craft these ads.