The video conferencing market is rapidly expanding, with an annual growth rate of around 9%, projected to reach approximately $3.5 billion. In this vast market, cloud computing is essential, as an increasing number of service providers are incorporating cloud-based video conferencing into their offerings. This trend underscores the importance of cloud solutions in improving the capabilities and reach of video conferencing services.

Cloud video conferencing is convenient and has become more of a technological trend in both small and large-scale industries.

Here are some of the trends that set cloud based video conferencing apart from the conventional video conferencing technology.

Cloud video conferencing incorporated in IT
With video conferencing shifting to the cloud, the security issues that concerned most of the small and large-scale businesses seem redundant. For example, firewall issues have become obsolete. This is because cloud video conferencing does not require users to know where video conferencing endpoint begins and where the infrastructure ends. With the inclusion of cloud technology, Information Technology (IT) is maintained only as a service. The businesses using cloud video conferencing do not need to pay for expensive on premise server technology.

Increased role of connected devices
Using more connected devices has made cloud video conferencing services seamless. Bad weather delay and other circumstances do not affect cloud based video conferencing. You can continue to video-conference using your cellphones, laptops, and other peripherals that have internet access.

WebRTC: An emerging protocol
WebRTC or Web Real-Time Communication is one of the recent telecommunication protocols that enables browser-to-browser applications for voice and video calling. It also allows file sharing without the use of plug-ins. Most small-scale companies use this protocol as it provides a secure means of connecting external users for video conferencing.

Improved supply chain management
Due to all of the factors mentioned above, cloud based video conferencing allow companies of any size to communicate and collaborate across different organizations more conveniently. As the video conferencing technology moves to cloud, it becomes easy for everyone in the organization to manage its supply chain. Apart from conferencing with HD audio and video collaboration, they can also share information through files and data securely through the cloud.