Fiat is one of the major automobile manufacturers in the country, and one of its offerings, the Strada, is an undisputed market leader. This compact pickup truck is favored by farmers and adventure enthusiasts for its strength and load capacity. Because of its large cargo capacity, the pickup truck is widely used for logistics. Prospective Strada buyers should note that the vehicle is available in multiple trims, each with unique elements and prices.

Endurance 1.3
The Fiat Strada Endurance represents the base variant and has a list of standard equipment. The vehicle has air conditioning, rear window protection, electric steering, and a height-adjustable steering wheel with dual airbags for the driver and passengers. Buyers will also appreciate a pickup truck that is safe, and the Fiat Strada excels in this department right from the start. The Endurance incorporates safety elements like seat belt usage warning, electronic stability control, driver and passenger sun visors, an ABS braking system with EBD (electronic brakeforce distribution), and a Hill Hold feature. The automobile starts at around R$ 104,000.00.

Freedom 1.3 and 1.3 CD
The Fiat Strada Freedom has a price tag ranging between R$ 110.000,00 and R$ 118.000,00, depending on the specific model one picks. The Cabin Plus trim has all the base model’s features and includes driver’s seat adjustment. One can expect additions like an anti-theft system, remote key entry, and a 3.5-inch TFT panel. Users can also enjoy other features like radio, speakers, and antennas, which will let them listen to one’s favorite tunes on the move. A tire pressure monitoring system, electric locks, electric front windows, and USB sockets are included in this trim. The Freedom 1.3 CD adds electric front and rear windows, a heated rear window, and a side airbag.

Volcano 1.3 CD
Customers who go for the Fiat Strada Volcano 1.3 CD should expect to pay approximately R$119,000.00. It includes all elements of the Freedom CD, with the addition of a 7-inch touchscreen multimedia center, floor mats, a secondary USB port, and a parking sensor. The trim also comes with LED headlights, and when paired with the manual transmission, it will offer the Volcano Plus package for about R$3,500. This adds a rearview camera, a digital air conditioning control panel, and a wireless charger. Those who go for the Volcano 1.3 AT will get a CVT automatic transmission, a sports function, and gearshift paddles. This trim may cost about R$125,990.00 more.

Turbo AT
Customers who opt for the Fiat Strada Ranch Turbo AT can expect a powerful engine setup that can generate up to 130 hp. It also has a unique “Ranch” design that makes the model stand out from the rest of the lineup. This model starts at about R$138,000.00.

Ultra Turbo AT
Customers can also check out the Fiat Strada Ultra Turbo AT, which is available for a similar price as the Turbo AT but with a different set of features and specifications. For instance, in addition to the basic features from the previous trims, the Ultra trim comes with premium leather seats featuring the Fiat flag and an interior emblem. There’s also red stitching on the hood and steering wheel, and a dashboard with black metallic details. Other details one may get with the Fiat Strada Ultra Turbo AT include a rearview camera, a multimedia system with black details, a wireless charger, and automatic digital air conditioning.

Performance specifications
Each of the Fiat Strada variants packs an exceptional engine setup under the hood. The Endurance, Freedom, and Volcano models feature a 1.3L Firefly engine that churns out about 98 hp and about 13.2 kgf-m of torque with gasoline fuel. One can pick between a five-speed manual or CVT automatic based on their driving preferences. As for the Ultra and Ranch models, they come with a Turbo 200 engine, which delivers about 130 hp with ethanol and 125 hp when it runs on gasoline. Torque with both fuel sources is similar at 20.4 kgf-m.

Deals and discounts
The prices of the Fiat Strada series are already competitive compared to other manufacturers in the segment. Still, one could look for deals and discounts on the manufacturer’s website. All one has to do is visit the offers section on Fiat’s website and look for the latest deals available after adding one’s address. For instance, rural and micro enterprises could get the Strada Endurance 1.3 Firefly for about R$ 88,000.00 compared to its original deal price. This is nothing short of a clearance deal on select trims of the Fiat Strada in 2024. Potential buyers could also reach out and discuss with authorized dealerships in their area to find an appropriate offer on a Fiat Strada pickup truck. Ultimately, buyers should compare all their options, including deals on finance, leases, and rentals, before purchasing, as these can provide additional flexibility and value.

The Fiat Strada offers a range of trims to suit different needs, and its competitive pricing makes it an attractive option in the pickup truck segment. Staying informed and comparing all available options will ensure buyers make a well-rounded and cost-effective decision when purchasing a Fiat Strada.