Interactive video walls form part of interactive media which are digital solutions and computer-based systems designed to respond to user’s gestures and actions. These are interactive digital displays which allow a user to obtain information and interact with the system by using a combination of audio, video, animation, moving images and even text as the content or medium to communicate.

In simple terms, the input of any user communicating with an interactive video wall will trigger the output as an appropriate response, to be informative and engaging.

The benefits of installing an interactive video wall or digital signage system include:

• This technology is a novel way of presenting information to generate views and attract customers to a particular product or service, used by commercial and retail corporations to promote their brand. These are multi-display systems, some even featuring touch capabilities to engage the user and provide an interactive experience rather than just advertising.
• Restaurants can benefit from installing a digital signage system to display their specials and featured dishes, with everything that there is to know about a particular dish or the featured ingredients. Sports shops and retail outlets can make the most of this technology to feature their best products.
• Alternative means of advertising are just not cutting it anymore since customers are not convinced nowadays with generic ads be it for the print media or digital media. More and more people are ‘ tuned in’ and ‘ in sync ’ with technology which is why people are opting for interactive video wall to promote business.
• Other forms of advertising are not only expensive but can become obsolete within a short span of time. Interactive video walls and digital signage systems, however, do not generate any waste material, unlike print media, with operating costs significantly reduced for implementing these systems.
• Interactive video walls and digital signage systems can be installed and set up in minimal time unlike print media, which saves both money and effort. This technology also allows room for improvisation since changes can be made and implemented without any hassles or even downtime. Wherever these walls and systems are installed, changes and necessary corrections can be made from the company server.
• Layouts don’t remain static, and the interactive platform manages to gain more eyeballs and increase potential customer base. Also, this technology can be installed in common spaces like bus stops, subway stations, train station kiosks and even at airports.
• Brands and businesses can promote a positive image simultaneously by incorporating relevant content which is also in the interest of the public. For example, an advertisement which promotes a cleaning supply business and related products can also stress on the importance of proper and safe waste disposal as a public service announcement.
• This medium requires minimum manpower and resources to manage, which in turn reduces the overall overheads and operating costs for the business.

All these benefits will certainly give your business the much-needed edge to boost your brand.