Email template is an existing email format to which the users can make changes and add information like images, texts, links and create an email. Truly being built by reusable HTML codes that defines the structure and content of email campaigns lets you design your business letter that reflects the company and creative styles. The major reason to use this file is that you create instant emails, write and send them without beginning from the scratch.

Benefits
Firstly, it helps you save a lot of time when creating emails. If you are forwarding a mail that contains graphical elements, templates are the best option to look for. There are a library of formats available online that you can choose from. Rather than having to decide what to write you can replace the content in existing template which means you need not create new emails each time. Ensure that all of your mails have a uniformity and a standard appearance to avoid accidental mistakes. By sending uniform emails you will start to develop brand consistency that could only be maintained when lots of logos and graphics are used in marketing.

There are many ways to design a template to be used for email marketing purpose.
Create the template: You can create a template by hand or with any web building program, say in WYSIWYG program only if you are good at HTML coding and graphic designs.
Outsource your template: If you don’t know how to make use of HTML coding and graphic design the best alternative is to hire someone from outside who is good at this. There are a plenty of web designers available in the internet who seek for online projects, you can rather rely on them or go meet a web designer in person and tell him your ideas to get the best outcome.
Use the templates provided by your service provider: The final option left is to get the readily available email templates from your email service provider. A well established email provider offers a huge variety of predefined email templates covering different industries, styles and formats. Minor changes can be done to make it exactly look how you want for your emails.

When do you use it?
An email templates can be used while sending emails to your clients, suppliers and friends. Most primarily is it used for sending email newsletters in email marketing. Make use of an auto responder service like AWeber to maintain and handle the emails when you send marketing mails to your email list.