Apple is one of the pioneers of advanced computing technology. The company is known for making products that feature an iconic combination of stunning design and computing power. Since the launch of the Apple 1 over four decades ago, Apple has made its mark on the industry and grown into a billion dollar company.

Apple’s revolutionary line of laptops, popularly known as the MacBooks, has set a new industry standard and trend when it comes to design, user interface, and technology.

MacBook, MacBook Air, and MacBook Pro are the three popular laptops in the MacBook series that are currently trending. Apple’s main focus was on the design aspect as these laptops already offer advanced computing technology.

Prominent features of the MacBook series

MacBook
The concept behind Apple’s MacBook is simple. Apple managed to engineer the thinnest and lightest notebook in the history of the MacBook series. The final result weighs just under 2 pounds and features a 12-inch Retina display with a total thickness of 13.1mm when closed. Even with the compact design, the new MacBook features the latest seventh-generation Intel® Core™ processor. Apple has always managed to upgrade their existing laptops according to the needs of the end consumer. The basic MacBook is available for a price of around $1,299.

MacBook Air
Thinner, lighter, and more powerful compared to the previous generation of laptops in the MacBook series, the MacBook Air features a whopping 12 hours of battery life. You can power through the entire day and multitask with MacBook Air which is powered by the fifth-generation of Intel® Core™ i5 and i7 processors. Although the laptop does not feature a dedicated graphics processor, the Intel HD 6000 component does full justice to its computing performance. Additional support for Thunderbolt 2 and USB 3, a multitouch trackpad, and backlit keyboard make the MacBook Air a popular choice. The MacBook Air is available for a price of around $999 making it a relatively cheaper option.

MacBook Pro
The MacBook Pro is the latest flagship in the MacBook series. It offers more power and performance compared to other laptops in its range of technical specifications. The MacBook Pro features the eight generation of Intel® 6-Core and quad-core processors backed by a stunning 32GB of memory. True Tone technology further enhances the inbuilt Retina display to deliver stunning visuals. To top it off, the Touch Bar improves productivity. This laptop can run for 10 hours on a single charge to support photography, coding, video editing, 3D graphics, and even high-end gaming.

Points of comparison
Compatibility and overall usability will determine the best laptop suited for your purpose. Here are a few points to help you determine the clear winner among popular MacBook options.

• Screen size
  The MacBook Pro features a 15.4-inch LED-backlit display making it a better option in comparison to MacBook variants that offer the standard 12-inch and 13.3-inch Retina Display.
• Processing speed
  Speed is of utmost importance when it comes to computing power which is why the MacBook Pro is a clear choice among all three products. The new MacBook Pro features a 2.9 GHz 6-core Intel® i9 processor with a Turbo Boost option up to 4.8GHz for the premium configuration.
• SSD storage capacity
  Internal storage capacity is an important factor which is why the new MacBook Pro is a clear winner. It comes with a massive 4TB storage capacity in comparison to lower storage capacity options offered by the standard MacBook and MacBook Air.
• Battery life
  However, when it comes to battery life, the MacBook Air is the best product as it comes with 12 hours of battery backup to support multiple processes. The basic MacBook and MacBookPro alternatively feature 10 hours of battery life on a single charge.

Reasons to buy MacBooks
If the technical specifications are not enough to convince you to pick MacBooks, here are a few reasons why you should buy one of the models in this series.

• Price
  MacBooks are expensive purchases, but the product is cheaper in the long run when you take into account the cost of ownership and overall maintenance. MacBooks also have a better resale value in comparison to Windows-based laptops.
• Limited purchase options
  Apple limits the number of variations to only to those specifications that can make an actual difference. Limited options reduce any confusion. Thus, purchasing a MacBook is more pleasant than buying any other laptop. Currently, there are only three MacBooks, and all of them offer an immersive user experience with design, compatibility, and capability.
• Virus
  Apple designs computers that offer a close-ended system, making it difficult for viruses to penetrate the system. MacBooks are not necessarily virus-free, but unlike other operating systems, an Apple OS user will experience lesser problems in case of a virus attack.
• Time Machine and iCloud
  These are two of the main reasons why you may buy an Apple-based computing system. The MacBooks feature a Time Machine system component that lets you go back and undo changes. Simultaneously, the iCloud feature allows you to back up data securely in case you run out of space in the MacBook’s internal drive.
• Style
  Apple’s brand is a style statement in itself. The company designs products that are trendsetters in the industry and other companies usually follow suit. Apple delivers a stunning product for the premium price.