A sales lead management software is a useful tool that analyzes, tracks, and quantifies a business’ sales. The software can be help any type and size of business. It depends on the user and what features they want in a software. It can be hard to choose the right management software, as so many are available with various features. To help you out, we’ve compiled a list of some of the best sales lead software.

Here are some things to look out for before choosing a software:

• Pipeline focus
  A pipeline is a sales matrix that displays a lead’s journey from a prospect to a customer. The best sales lead software will prioritize pipeline and focus on getting maximum leads and their current status.
• Simplicity
  This is one of the major factors when choosing the best sales lead software. Sales CRMs should be easy to use for salespeople. It ensures maximum efficiency, lead generation, and conversion.
• Integration
  The best sales lead software should be highly integrable, as this allows the comfortable migration of data from one platform to another. These applications should come with a simple plug-and-play option for seamless operation.
• Mobile access
  Keeping track of leads and sales generation on the go is one of the must-haves in any sales lead software.

Based on the factors mentioned above, here are the four best sales lead software:

• Zoho CRM
  The software has been one of the leading tools in sales management for quite some time. Zoho CRM offers a plethora of management features like routing, scoring, and nurturing through various channels. It allows sales representatives to talk to their customers through multiple channels. The software has AI tools to automate nurturing and offers customer insights. Its features include pipeline customization, lead management, analytics, task management, and custom views and filters. Users can access all the features of Zoho CRM for a month if they have not been subscribed.
• Salesforce Essentials
  It is a customer and leads management software known for reporting and other features that generate leads and enrich sales. Salesforce Essentials is a highly customizable platform with dashboards that allows users to include essential tools and features for their business. Besides pipeline tracking and built-in calling feature, the software provides security measures for data protection from loss and breaches. Users can access Salesforce Essential features through a 14-day trial.
• Freshsales
  The sales lead software is best for AI lead management and nurturing. Freshsales is known for its simplicity and ease of use, and it offers easy migration from other CRMs. Freshsales AI assistant ensures automated lead generation. It also provides sales representatives valuable insights on ways to effectively communicate with customers to increase sales. It is equipped with automated workflows that allow automatic task creation like welcome emails and follow-up leads. Apart from customization, Freshsales offers mobile management.
• Hubspot
  Hubspot is best for inbound lead management, and it is designed to prioritize and organize inbound leads. Hubspot CRM offers solutions that help companies of all sizes. It creates landing pages and web forms needed to generate sales leads. The Hubspot CRM completes lead profiles in the database and routes leads automatically. It helps build workflows and send personalized emails to nurture new leads. Its list segmentation creates targeted lists to grow the company’s customer database. It also automatically optimizes customer records using web forms. Users can get an idea of its functions with its free plan.